According to the dictionary “Supercharge” means boost, increase or raise; so do you want to supercharge your small business? Obviously YES! Right? A while back I talked about how “ONLY 44% of small businesses have a website!” and these are facts!

The majority of small businesses are still using the old school marketing which is advertising in the phone book and spending thousands of dollars for their listing. This is sad because the majority of people throw these phone books away the moment they get them.

Actually that’s what I did! Nothing against the company that makes them but I just don’t use them and I’ve seen my neighbors throw them away as well. The local news here in Las Vegas actually did a story about people who just leave their phone books outside their door and don’t do anything with them and how it was a waste of paper,

So that tells you that method isn’t gonna work these days. Today when I’m looking for something either a restaurant or a recreation spot I use Google, and often you will hear people say “Just Google It!” That’s what I do because it works every time.

So if you’re a small business owner and paying for advertising to be listed in the phone book then you are wasting your money because less and less people are reading or using them.

This is what I am going to talk about on today’s blog post “5 Ways To Supercharge Your Small Business” by implementing a web presence.

Offline you pay thousands of the dollars to be listed in the phone book because you think you’re targeting the massive crowds but this is long gone and it’s NOT going to work anymore.

On the internet it’s less expensive at the same time you’re getting global exposure 24 hours a day 7 days a week. So you want your small business to be on Google or all major search engines to get a slice of the big pie.

Now the big question is “HOW DO I DO THAT?” don’t worry I’m here to help, so here we go!

Web Presence: Well obviously to have an effective exposure over the internet you need to have a website but here’s the thing static websites are no longer effective you need to have a blog as a platform for your business so you can communicate with your market.

A blog is such a powerful communication tool that you should incorporate with your small business. By having a blog you’re not just attracting your audience but also the major search engines like Google, Yahoo and MSN. They like blogs because they’re frequently updated and it’s an interactive nature.

Target Your Audience: You need to target your audience. Even with your small offline business if you’re attracting the wrong crowd, meaning if you’re selling shoes then you should be talking about shoes or something that relates to that market.

Maybe you can talk about what are the right shoes to wear for certain occasions and give them some information or tips about shoes and at the end show case your products or link to that post to your product page. Of course this is just an example to give you an idea of what I’m talking about.

Build Your Community: Building your community around your market will definitely supercharge your small business (because they’re the ones who will buy from you later on).

To build your community you need to provide them with useful information that will benefit your audience so they will have a reason to come back and to also attract new audiences. You need to constantly to interact, communicate and build a solid relationship with them.

I will recommend using a third party autoresponder to collect their names and email so you can update or email all of them at once when you have a new blog post.

Ask What They Need: Now from time to time you should ask your audience to see what their having a problem with or if they need something specific so you’ll know what to give them or what to sell to them.

I usually do this by running a poll on my blog and by listing a few questions and all they have to do is check on the things that applies to their needs. You have to remember you’re the problem solver and you’re the one who will help them and provide a solution for what they need. This is how you will stand out among your competitors.

Sell Your Product and Services: OK! This is the exciting part but please understand that you don’t sell directly to your blog you don’t want your blog to look like a big billboard or advertising company this will scare readers’ away, big time!

The right way to do this is to have a product page that lists all your product and services. You can promote this page on your blog by linking them to your related blog posts. Let’s say if you’re giving them tips about shoes then you can link them to one of the shoes that your selling it’s not a hard sell but at the same time it’s still related and targeted.

Also please remember your blogs main purpose is to attract readers first then turn them into subscribers so you can build a relationship with them and then turn them into buyers and then repeat the process.

Well I hope you like my blog post also I hope that you learned a few things or gave you an idea so you can apply it to your small business. Oh! BTW: if you don’t have a blog yet you should start and you can…

Learn “how to setup your own wordpress blog” by signing up on the form on the sidebar just put your name and email then you will gain instant access after confirming your email. Take care and love you guys!

Till Next Time and God Bless You!

Albert Hallado

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