I used to suck at selling… many years ago I tried a sales person job here for a cable company it was commission based and it’s door to door hard selling.

I wanted to learn and gain some experience in selling because I knew the importance of selling when you run your very own business.

Whether you like it or NOT when you’re in business you’re into selling, like selling your products or services and this is the main reason I wanted to gain some hands on experience.

But this company’s sales script was lousy I read it and I said this is not going to work plus it’s all a bunch of junk but they said that you need to follow that script to do the job, so I did.

I tried it for a week I sold “ZERO” and I said I will try my own sales pitch and guess what I closed my first deal. So this told me that if you just speak from the heart and be yourself people will take you up on your offer. This is true for me.

In my online and offline business I implemented the same methodology and concept. Just like last year I had a student here locally (let’s just call him Joe and he’s been my student for years and also a good friend of mine) he called me one day and said, “Hey Albert I have this potential client but I am having a difficult time closing the deal.”

At first I told him, “Maybe he’s NOT your target market.” He said “Well Albert he is but he’s just resisting because he doesn’t understand blogging and why he has to do it.” So Joe asked me if I can help him to close this deal and we’ll split this project 50/50.

I agreed and told my friend Joe a few things I said I took this project because I want you to learn and second, it was kind of a challenge to me and I just knew it that I can close this deal. Joe setup an appointment for us 3 to meet in person and I told Joe to bring a laptop and I need an internet connection.

So the 3 of us met in the coffee shop close to my house, when I arrived Joe and our client was there and I gave them both a hand shake and just got down to business and our client had plenty of questions for me.

He was asking why he needs a blog for his business and I asked him back, “Do you have a site for your business?” and he said “Yes.” Then I asked him if it’s working for him, like is it generating customers and converting into sales? He said “NO!” Well that’s why you need a blog! And I explained to him what a blog can do for his business.

The reason your site is NOT working is because you don’t give your target customers a reason to come back to your site because there’s nothing there to come back for.

Your site is a static site meaning it has not changed, it is not interactive and Who cares if you’re in the business for 30 years I’m sorry but your costumers mindset is “What’s In It For Me?”

You need a blog for your business because in today’s business you need to engage with your market or else your business will not survive.

Look what happened to all these multibillion dollar companies they failed, went bankrupt and asked for a bailout because they lost touch with their customers and they think it’s all about them.

You can’t do this anymore consumers are now getting smart and they’ll Google everything so if you’re not engaging with them how can you build a solid relationship with them? Without a relationship they will not know you, they will not trust you therefore they will not buy from you, period.

Customers buy and buy again from the people they know, people they like and TRUST. If you’re in business you should know this.

After I justified the need for a business blog I showed him my traffic statistics (Live! I logged into my admin panel) so he can see for himself that this thing works and at the time I was getting 350 unique visitors and at least 1,000 hits (returning visitors) per day.

I also showed him how I optimize my blog post and the next day it will be on page one in Google. I showed him how he can easily manage everything from the admin panel and there lot’s of plugins for almost everything. You can’t go wrong with it.

I showed him how I engage with my readership and they interact. They participate and leave comments also I showed him how he can build his customer base by simple putting an opt in form after the post…

I also let him read about my post “Surviving Tough Economic Times” after showing all this, I mean I showed everything to him LIVE! Not a PowerPoint presentation…

Don’t get me wrong but anyone can just read a PowerPoint presentation but to show the reality that’s powerful I think. So after all this he said, “Let’s do it!” and we closed the deal.

That night Joe sent him the invoice and the agreement form. Joe and I got busy and finished the project and our client was very happy with the results. To this day Joe and I continue to work on a few projects here and there with him.

You see people don’t want to be sold but if you show them a system and show them it works for you and your main goal is to help them then you don’t need to beg them to buy your product or services.

Many times after I talk to a potential customer their next word will be Ok! I’m sold let’s do it or I want it and where I do send my payment I don’t know about you but that’s pretty good eh!

Well that’s it for now folks I hope that you learn from it or at least get an idea and put it into action with your business, also I hope this helps. If you have something to say speak up and comment below and please don’t be shy Take care and love you guys.

Name:

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Till Next Time and God Bless You!

Albert Hallado

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