I think you just said it right! Being a Marketing student myself I could say that this is like creating your own “Unique Selling Proposition”! It is differentiating yourself from the others and finding out what makes you/your product stand out from the crowd.

Thanks for giving us “Average Marketers” a chance to make a dent on making money online and giving us the tools and brotherly advice we all need to hear.

AND, I’ll be wating for the PLR site you are working on!

God bless You Sir!
~Rommel
PLR_Marketer