Yes! For me email marketing is dead Yup! RIP. I know I might raise a few eyebrows out there by saying this but let me tell you why and of course this is all based on my own experience and I will also tell you what works for me.

Just like everyone else I’ve tried everything out there. I’ve tried the sequential email and setup my autoresponder to deliver my emails in this setting but this did NOT work for me.

I’ve also tried the Newsletter format that didn’t work for me either. So I really studied this and did my research. Well here’s the problem, people now a day’s really don’t have time to read long emails even if they want to because the lifestyle we have.

We gotta take the kids to school, go to work, go to the grocery store, pickup the kids. Man sometimes it just really hard to keep up plus who wants to read a plain old long email just thinking about it sounds sooooo boring.

You know what? When I see this in my inbox I usually unsubscribe to it as fast as I can and guys this is NOT just me like what I said I did my research and I asked around.

I am friends with some of the great names in my industry and when I ask them about it they said that they experienced the same thing.

Here’s the thing too, the purchase doesn’t happen in the email, it happens on your site/blog so why NOT just divert them directly to your site or blog were they can click the add to cart button or buy your product and services.

Most of the time long emails get filtered by the majority of ISP (internet service provider) so your email will go directly to their spam or junk mail which is NO good because this means it will be automatically deleted so there’s a chance that your email won’t get read.

So what’s the solution to this problem? Well like what I said I will tell you what works great for me. Here’s how I do it, I still use email to notify my members that I have new content or a new blog post for them on my blog and this happens every Tuesday & Thursday.

But instead of sending them a long email I send them a very short one and if they interested in reading the rest they can simply click the link and they will be redirect to my blog where the rest of the content is.

This works great and I’ve been using this strategy for years now and I saw a couple of friends are now doing the same thing.

This format actually gives me and my member’s equal advantage because by doing this they don’t need to read long emails and when they get use to this they will open your email all the time because they know that it will be brief.

Now the advantage of doing this would be that my emails would be read and not go directly in the spam filter or junk mail because it’s short, and if I have 2000 members all these folks will go to my blog so now I am driving traffic to my blog because that’s where they’re going.

Here’s the cool thing though I have my products and services on my blog and if I send people there then there’s more of a chance that they’ll see what I have to offer and they can check them out and then buy them! It makes complete sense, right?

So below I laid out step by step how I do this. First you need new and fresh content (HINT: Video and Audio content gets more traffic) on your blog then notify your followers and use this email template below that I created (this is the actual email I sent out to all of my subscribers)

I’m using this email as an example because this email broadcast broke all the records as far as OPEN RATE! You can probably tell why by the email subject line!

So here’s how you roll with this man!

Email Subject Line: This should be catchy, unique and compelling so when your members see your email in their inbox yours will stand out and grab their attention. If you don’t do this your email will NOT be read period.

So this is very important also use it with caution just like my subject line “I’m Filling for Divorce…” even though I incorporate the curiosity factor I still have to connect the relevancy on my content or blog post.

You need to do this because if you mislead your readership they will get pissed at you. So please be careful on this, ok?

Personalization: Yeah! I know many folks in our market know that this is just an autoresponder but you know what being personal means and call your members by their names.

So apply this feature on your auto responder (Many auto responders have this feature) FYI: I use Aweber (Yup that’s my affiliate link ) on all of my email broadcasts.

Story Highlights: These few sentences highlight your topic and this should serve as a teaser so they’ll click the link and read the rest of your blog post.

Link To Your Site or Blog: This is the link that they will click it to read the rest of your blog post so make sure this link is precise to your post so when they get to your blog there’s NO confusion.

Oh! also try to make the link as short as possible to avoid your link being broken by email or the software that you’re using.

Ask And Get Viral Effect: Ok! this one is very powerful guys, just below my signature file I have one sentence asking my subscribers a favor to forward this email to a few of their friends and this has a possible viral effect!

Even if just 2 people forward your email that’s better than nothing right? Plus that’s a potential customer.

Well like always I hope this helps and will serve as a resource for you also for you to get an idea so you can put it to work and make your business a success. If you have something to say speak up and comment below and please don’t be shy Take care and love you guys.

Name:

E-mail:

Till Next Time and God Bless You!

Albert Hallado

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